Are you experiencing insufficient traffic from your customers? Or perhaps you’re seeing a significant lack in conversions? You’re having trouble with critical matters like this, and it’s not new for any e-commerce website. How in the world do you increase sales for e-commerce using SEO?
Fortunately, despite ever-increasing competition globally, it is ideal for an e-commerce site like yours to work on surpassing these little hiccups in the road. What should be done is a complete revision of the current strategies that you implement. This helps you draw in even more qualified clientele. Plus, it will work to improve your customer retention rate; from the start, right up to the point where people have made concrete purchasing decisions.
You see, your business survives on sales and how it performs in this digital landscape. You need a strong online presence. Take some of these statistics, for instance.
In the year 2017, e-commerce was responsible for $2.3 trillion in terms of global sales, and these kinds of astronomical numbers are speculated to rise to $4.88 trillion around the time 2021 comes around. Like every business, you’d be crazy to pass up on sales like that. For this reason, solid SEO strategies in a firm place are critical.
But the practice of doing search engine optimization morphs and changes even more with the passage of time.
You know it. We know it…
We know that you know it. But it’s well worth noting that even the most prominent of practices are subject to changes and revisions. That means it can be hard to nail down; even if you’re implementing all that you can for a boost in sales through the use of SEO.
Is it a tad bit overwhelming? Don’t worry if it is…
Lucky you. There are a lot of SEO practices that aren’t bound by time. And you can execute any one of them. For this reason, we are going to take a look at some of the greatest practices and the most exemplary methods to utilize SEO in order to drive increases in your sales within e-commerce.
10 Practices to Increase Sales for E-commerce Using SEO
Over the years of doing SEO for numerous types of business, but especially for online markets, we have experimented and dealt with all kinds of situations that required the help of search engine optimization to increase sales.
And here are some of the best practices in our arsenal.
#1 Devising a Keyword Strategy
When it comes to online commerce websites and the rest of your pages showing up on search engine results pages, keywords are a strong determining factor — especially if certain clients are in search of a specific product that’s present in your website.
Also, it’s necessary to point out that a lot of the keywords used generally for SEO aren’t used like how they were in the past. They are huge fragments of the whole process and without keywords, your prospective customers will fail to locate you properly when your target customers eventually come looking for you on the internet. Do you see now why the right and the relevant keywords are strong pillars of your search engine optimization strategy?
Take this, for example, you’re a company that has custom-built bags and purses made of native materials for sale. The evident keyphrase you need to optimize for is obviously custom-built bags and purses.
But remember that it doesn’t end there. Obviously, there would be different key phrases and words which your customers would be using to find the specific items for sale like yours. Moreover, the job of implementing them into your strategy falls on you. And on this note, you can implement your newfound keywords on the following:
- Pages on your website
- Website content
- Page Headings
- Descriptions of images
- Titles of the pages
- Content of the emails
Google Ads is an ideal location to jump-start the process of researching keywords. But then again, you can find other tools out there that can help you plan out your keywords for future use. Other tools you can utilize, for starters, are Google’s Keyword Planner, the Bing Keyword Research Tools, or Moz’s Keyword Explorer. You might want to give these three a try.
These types of tools can help you find the keywords that are the most prevalent in your business. After knowing the competition for a given keyword and its popularity, you can work on the choice of keywords for your portal by creating spreadsheets to organize.
Don’t make the mistake of ignoring those keywords that are technically long-tail. Remember that a large majority of most of your Google searches consists of four or more words. Moreover, there aren’t a lot of competitive key phrases like these, and they also do their part in increasing your conversion rates. Implementing the use of the best type of key phrases within your SEO arsenal will help you better connect with target clients who specifically search for what you’re selling.
#2 Stellar Content Creation
Keywords will lack power without the power of great content. Quite honestly, your compiled bunch of keywords aren’t any more special than they are another word dish, instead. It’s worth saying that your content poses as something greater than a simple vessel for keywords. It’s your tool for converting your prospects.
So, what I’m saying here is that it’s something of value that your customers would appreciate when you finally offer it to them. Plus, it’s also a great resource that can be easily shared when you use it to reach brand new audiences.
Though it’s virtual, remember that you are still, in essence, holding a conversation with the customers browsing around your website.
To ensure effective communication, your content creation must appear solid, relevant, and original. In your quest to evoke positive messages out of the clients, however, do not make the mistake of getting too caught up on the moment. At all costs, steer clear of claiming overstatements and promises that you can’t keep or ones that would mislead your customer to expect more of what your services or products can’t fulfill. Instead, focus on crafting content that will contribute to your customer’s faith in you in long-terms.
On a more detailed note, here’s a look at the process of content working efficiently to generate more sales for your business: as your prospective customers scour the world wide web for better information regarding products or services similar to the ones that you’re offering, they will inevitably come across several blog articles, posts and shared content through social sites, individual pages on the web, right along with different pieces of content that were designed to provide answers to their questions, give information, and guide them towards making a final buying decision.
This can give your e-commerce brand the chance it needs to develop healthy relationships between your leads and your business. Plus, it’s another great chance to work towards conversions and turn your leads into paying customers.
Exceptionally written content appears as in varied types, and the end-all objective should be to nurture and craft content as wide arrays of them. Types of content popular in the digital marketing landscape include:
- Blog content
- Video Production
- Recorded and live podcasts
- Custom-made infographics and other pictures
- Carefully made animations
- Guest blogging posts
- Varied forms of user-generated content
- Long-form content like case studies, whitepapers, and ebooks
- Product and service reviews
So, in content creation, be sure to spice up your content pieces with trendy and highly relevant keyphrases.
#3 Integrate Social Media Efforts
Integrating your e-commerce website optimization through social networking channels like LinkedIn, Twitter, Instagram, Facebook, and even emails is crucial — need we say more? But why does this matter, exactly?
Site visitors can leave reactions, likes, and other forms of engagement on your pages. These kinds of interactions are actually useful for aiding you with some much-needed publicity.
Your active status within social networking sites can actually contribute to building a solid relationship with your potential customers. Each reaction, like, share, etc that you earn on your social media platform gets the engagement driven to your website. Plus, it’s basically advertising to your target audiences free-of-charge. Don’t miss out on a massively impactful opportunity to increase your reach and better your brand reputation.
As one of the quickest growing elements of the internet, social media was designed to be fully comprehensive and would be a part of modern SEO strategies. Why, you ask? The bulk of your customers turn to social media platforms in order to interact and cultivate unique experiences with a lot of brands — and some are just like yours.
Think about it. Nearly 80% of people immediately gravitate towards the social media giant, Facebook. as they search for the perfect type of content that they’re looking for. Frankly speaking, this your giant chance to reach out to a diversely different audience, capture more leads, and nurture a long-term relationship with your customers — ones that grow and develop continuously.
But apart from that, taking part in the intricacies of social media is a wonderful method of showing your target audiences how human your company can be. Technically speaking, social media channels like Facebook and LinkedIn, prove to be awesome marketing tools that will cushion the majority of your customer support services.
#4 On-page Product Optimization
First off, let’s talk about on-page optimization in general…
There are a variety of great reasons why you should definitely do on-page SEO to ensure your business success. You see, if your business is after a significant method of generating even more sales, then there’s definitely a need for you to place extra detail and attention on your SEO tactics and strategies.
We have a couple of reasons why you should care about your e-commerce site’s on-page optimization: search engines have a simpler time indexing web content in the search engines when site owners pay attention to onsite SEO, it makes your site more user-friendly, it’s a tactic that shoots your content up the search engine rankings, and it lets site owners fix their sites on the essential elements and actions, such as optimizing for visual content.
The most important steps that you need to consider in doing on-page SEO include:
- Crafting compelling, different, and powerful titles
- Speeding up site’s loading time to decrease the chances of your target audience bouncing out of your site
- Creating rich content and naturally using keywords that have been optimized. Also, include alt texts for the visual content on your site.
- Connect your site content and form an internal linking structure that will improve the indexing and your users’ navigation.
- Using only practical and relevant URLs
- Each page has a meta description for more noticeability on SERPs.
- Optimizing headings with keywords and relevant descriptions
Now, when we start talking about optimizing product pages for SEO, it’s important to note that you should have an understanding of the way your target audience would go about navigating to a specific page that you’re aiming to optimize fully.
It’s time to do some in-depth tracking and analysis. In the process, you can find other key phrases that your audience uses, in general. And for that, make sure they’re included in the page headlines, the titles, and of course, in the descriptions of the product.
#5 Only Include Relevant URLs
Your keywords speak to your target audience and convey the message of the content to your customer. It’s what they are waiting to find on the webpage. So, technically speaking, your URL itself must contain the right focus key phrase for full optimization.
Methods like these provide ease to your customers as they find out what your product is all about, just by catching a simple glance at your descriptive URL. This multiplies your e-commerce product pages’ chances of climbing up the search engine rankings for the specific keywords that you’re aiming for.
#6 Optimize Your Product Images
In the matter of online stores, some of the important aspects that form the customers’ entire online shopping experience is how good your product’s images are. People are visual creatures, and in purchasing products online, the need for high-quality images are even more apparent.
Going off of your own experiences, isn’t it a turn off if you can’t see the essential parts of that specific product that you’re looking to buy? Users should have the privilege of zooming in and getting all of the glorious details, all while getting a to see how the actual product feels or looks like, even without touching it.
#7 Include Customer Feedback & Show Related Products
Think about why people leave your e-commerce site in search of something else.
Your clients feel inclined to leave your e-commerce store when they don’t get what they were looking to buy, or when they fail to come to a proper and sound decision.
Do you know what will help you with these undesired bounce rates? The product reviews that some of your biggest customers leave on a product page will aid your clients and customers in finding the comfort they need to feel before deciding on a course of action.
#8 Do Some Competitor Research
Competitor research and analysis isn’t something new. It’s a staple if you want to get ahead and win.
Acquiring brand new target audiences visiting your e-commerce site isn’t at all dependent on the quality of how you do SEO, alone. It’s your job to keep an eye on how your competition behaves online too. With this, you can see what’s working and what’s completely failing for your competition with the help of some tools.
You can then take action afterward.
#9 Reputation Care & Management
Effectively managing business reputation isn’t largely discussed when they speak of search engine optimization. However, it’s something of a crucial element that you simply can’t ignore.
When we say reputation management, it is mainly about handling how your target audience sees you as they search for your company’s online presence on Google’s SERPs.
For instance, let’s say you’re a tattoo shop that receives several horrible reviews on Yelp more than once in a row. The issue eventually escalated into immature quarreling, and it soon gravitated over to Twitter.
After that incident, your other prospective clientele who use the internet to decide on whether or not availing of your tattoo art services will happen upon a bunch of negative reviews, and might even uncover the tiff that your brand had with a customer on Twitter. And you can be assured that “that” kind of reputation is what your shop is going to earn for the foreseeable future unless you do something to correct it.
Managing your online reputation means you have to show your friendliest persona to everyone around you. And when we say, everyone, we mean your clients, so customers can appreciate your business efforts when they search for you.
- Reply to negative feedback in a calm, collected, swift, and professional manner.
- Invite your loyal customers to leave feedback on the latest products and services.
- Exhibit professionalism as you engage with customers online.
- Keep constant track of every online review broadcasted on the internet.
Some Important Takeaways
Let’s face the fact that search engine optimization is one of the greatest driving forces behind a modern business’ success in this day and age — especially e-commerce.
And on the final note, keep in mind that crafting and keeping up with a well-thought-out SEO strategy is all that holds every aspect of your business together to make the whole thing work.